Falon Brown has emerged as a prominent figure in Baton Rouge journalism, transitioning from an aspiring college journalist at Louisiana State University (LSU) to becoming a valued member of the WBRZ-TV news team. Her career trajectory is both inspiring and reflective of her passion for journalism and community involvement. In this article, we will explore Falon Brown’s educational background, her professional journey at WBRZ, her community engagements, and what sets her apart as a young journalist in the competitive world of broadcast news.
Educational Background and Early Career
Falon Brown was born in Prairieville, Louisiana, and later pursued her studies in broadcast journalism at LSU. She started her media career early, showing a keen interest in journalism during her university years. At LSU, she quickly became involved in student media, particularly with Tiger TV, where she served as both an entertainment reporter and later, the entertainment director. In these roles, she gained valuable experience interviewing notable personalities like rapper Kevin Gates and covering entertainment events like the Baton Rouge Mac and Cheese Fest and Bloom Fest. This hands-on involvement honed her journalistic skills and leadership abilities, allowing her to manage a team of reporters, organize story pitches, and supervise content production.
While still a student, Falon expanded her horizons by interning at WWL-TV, a CBS affiliate in New Orleans, where she gained exposure to professional journalism through various tasks such as attending story pitch meetings and shadowing seasoned reporters​.
Breaking into the Professional World at WBRZ
After graduating from LSU in 2020, Falon Brown joined the WBRZ-TV team as a traffic reporter and digital producer. Her initial role was secured through a fellowship provided by LSU, offering her a smooth transition from college journalism to the professional newsroom. As a traffic reporter, Falon helps Baton Rouge residents navigate their daily commutes with her informative and engaging live traffic updates.
Beyond her daily traffic reports, Falon’s versatility as a reporter has made her a valuable asset to WBRZ. She contributes to community events and public engagements, reflecting her commitment to both journalism and public service. Her work extends beyond the newsroom, and she has been featured at events such as the March for Babies fundraiser, where she served as an emcee, and the Go Red for Women Fashion Show.​
A Viral Moment: Composure Under Pressure
One of the moments that brought Falon Brown into the national spotlight was an unexpected viral video. While delivering a live report, drivers passing by repeatedly honked their car horns. Rather than becoming flustered, Falon maintained her professionalism and continued the report with poise, impressing viewers with her calm demeanor under pressure. This moment highlighted her ability to handle the unpredictable nature of live television, further endearing her to both her local audience and a wider social media following​.
Impact and Community Engagement
Falon Brown’s connection to her local community in Baton Rouge goes beyond her role on-screen. She is actively involved in various charitable initiatives and public speaking engagements. For instance, her involvement in a panel discussing vaping among Generation Z at a Louisiana Public Broadcasting (LPB) event showcased her dedication to addressing pressing social issues through journalism. Her participation in this panel came after an article she wrote about vaping went viral, underscoring her ability to tackle contemporary topics relevant to her audience​.
In addition to her journalistic work, Falon remains passionate about fashion and has modeled in local fashion shows, including a feature in 225 Magazine. This side of her personality, combined with her professional achievements, shows her multifaceted nature and how she uses her platform to connect with different segments of the community​.
Looking Ahead: Falon Brown’s Future
At just 26 years old, Falon Brown has already made significant strides in her career, and her future in journalism looks bright. As she continues to grow in her role at WBRZ, her commitment to delivering accurate and engaging news, combined with her passion for community service, will undoubtedly propel her to greater heights in the world of journalism.
With her natural on-air presence, quick wit, and dedication to her craft, Falon has earned the trust and admiration of viewers across Baton Rouge. Whether reporting on traffic, contributing to a community event, or simply engaging with her audience on social media, she consistently demonstrates the qualities of a rising star in journalism.
Conclusion
Falon Brown’s journey from LSU to WBRZ is a testament to her hard work, dedication, and love for journalism. She is not just a traffic reporter; she is a community figure, a role model, and a testament to what young journalists can achieve with the right mix of passion, perseverance, and professionalism. As she continues to evolve in her career, Falon Brown is undoubtedly a name to watch in the world of broadcast news.
By weaving her early life experiences with her current role at WBRZ, Falon Brown exemplifies how talent, hard work, and community engagement can shape a meaningful and successful career in journalism​.
